The Erasmus+ Coalition gathers over 40 European-wide networks and civil society organisations representing the major beneficiaries of Erasmus+ programme at all levels. The idea of the “Erasmusx10” campaign emerged when European political leaders started advocating for a significant uplift of the programme’s budget. The President of the European Commission Juncker himself, during the celebrations of the 30th anniversary of Erasmus+ in the European Parliament in Strasbourg, called for a 9-time increase. Juncker declarations follow the political will of a consistent increase of the Erasmus+ budget expressed by several heads of State and government of some Member States such as Belgium, France, Italy. Furthermore, during the Rome Summit on the 60th anniversary of the treaty, EU leaders stressed out the importance of EU biggest achievement in changing the lives of 9 million Europeans through Erasmus+. This clear support and acknowledgement of the programme’s benefit to citizens and Europe at large justifies the need for better financial support to make the programme more accessible and increase its quality. The purpose of the campaign is to mainstream such individual and collective mobilisation, and to raise civil society voices from all parts of Europe to advocate for a more accessible and inclusive Programme.